Wednesday February 28, 2018

8:00 AM             Registration

8:30 AM             Welcome

                              Chris Gerling, Anna Katharine Mansfield, Hans Walter-Peterson

 8:45 AM            Low Tech, Low Budget Tips for Social Media                                    

                              Ami Opisso - Lieb Cellars and Bridge Lane Wine

 9:15 AM            The New York Wine & Grape Foundation

                              Samuel Filler -Executive Director, NYWGF

9:45 AM             Wine America- Tax Cuts, Music Licensing and More

                              Jim Trezise- President, WineAmerica

10:15AM            BREAK

10:30AM            The Marketing & Media Landscape for Sparkling Wines

                              Stephen Schmitz, Colangelo & Partners

11:15 AM            TBB Regulations for Sparkling Wines

                              Kara Fontaine – Alcohol & Tobacco Tax & Trade Bureau

12:00 PM            LUNCH

 2:00 PM            Consumer Response to French and American Wine Labels

                             Brad Rickard, Dyson School of Business Administration, Cornell University

 2:30 PM             Panel on Label Re-Design

                              Meaghan Frank, Dr. Konstantin Frank Vinifera Wine Cellars,

                              Sarah Eighmey, Anthony Road Wine Company

                              Miguel Martin, Palmer Vineyard

 3:15 PM              BREAK

 3:30 PM              Improving Tasting Room Staff Sales Performance

                               Lorraine Hems, Rochester Institute of Technology

                               Julie Purpura Hosbach, New York Wine and Culinary Center

4:00 PM               Entrepreneurship in Cool Climate Wine Regions

                               Miguel Gomez, Dyson School of Business Administration, Cornell University

4:30 PM               Winery Valuation and Transfer

                               Elizabeth Miranda, Gray Locey CPA & Maureen Rutecki, EFPR Group, LLP

5:00PM                END PROGRAM