Wednesday March 1, 2017

8:00 AM             Registration

8:50 AM             Welcome

                              Chris Gerling, Anna Katharine Mansfield, Hans Walter-Peterson

 9:00 AM            Marketing With Social Media                                     

                              Kathy Kelley, Pennsylvania State University

 9:45 AM             The New York Wine & Grape Foundation

                               Samuel Filler -Executive Director, NYWGF

10:15 AM            WineAmerica

                               Jim Trezise- President, WineAmerica

10:45AM             BREAK

11:00AM             FIVS - International Federations of Wines and Spirits

                               Greg Hodson- President, FIVS

11:30 AM            Update from the NY State Liquor Authority

                               Vincent Bradley, Chairman

                               Thomas Donohue- Secretary to the Authority, NY SLA

12:30 PM            LUNCH

                               Jim Trezise, NY Wine & Grape Foundation

 2:00 PM             Managing Wine Inventory

                              Elizabeth Miranda, EFPR Group

 2:30 PM             Wine Marketing

                               Brandon Seager, Tompkins Cortland Community College

 3:15 PM              BREAK

 3:30 PM              What's your Story? - Making it a Memorable Customer Experience

                               Lorraine Hems, Rochester Institute of Technology

4:15 PM               The Outlook for Grapes and Wine in New York

                               Miguel Gomez, Dyson School of Business Administration, Cornell University

5:00 PM               END PROGRAM