Wednesday February 28, 2018

8:00 AM             Registration

8:50 AM             Welcome

                              Chris Gerling, Anna Katharine Mansfield, Hans Walter-Peterson

 9:00 AM            Marketing With Social Media                                     

                              Ami Opisso - Lieb Cellars and Bridge Lane Wine

 9:45 AM             The New York Wine & Grape Foundation

                               Samuel Filler -Executive Director, NYWGF

10:15 AM            WineAmerica

                               Jim Trezise- President, WineAmerica

10:45AM             BREAK

11:00AM             Sparkling Wine Marketing


11:45 AM            TBB Regulations for Sparkling Wines

                              Kara Fontaine – Alcohol & Tobacco Tax & Trade Bureau

12:30 PM            LUNCH

 2:00 PM            Consumer Response to French and American Wine Labels

                             Brad Rickard, Dyson School of Business Administration, Cornell University

 2:30 PM             Panel on Label Re-Design

                              Meaghan Frank, Dr. Konstantin Frank Vinifera Wine Cellars,

                              Sarah Eighmey, Anthony Road Wine Company

 3:15 PM              BREAK

 3:30 PM              Improving Tasting Room Staff Sales Performance

                               Lorraine Hems, Rochester Institute of Technology

4:00 PM               Entrepreneurship in Cool Climate Wine Regions

                               Miguel Gomez, Dyson School of Business Administration, Cornell University

4:30 PM               Winery Valuation and Transfer

                               Elizabeth Miranda & Maureen Rutecki, EFP Group

5:00PM                END PROGRAM